As societies worldwide grapple with the consequences of climate change, resource depletion, and environmental degradation, a need for proactive media engagement has been identified to amplify the urgency of the sustainability discourse.
The founder of TEXEM, UK (The Executive Mindset) Dr Alim Abubakre speaking at an environmental journalism workshop organized by the Dangote Group, in Obajana, Kogi state emphasized the need for fair and justifiable coverage of business by the media to foster a sustainable future.
He highlighted the critical role of the media in safeguarding society through responsible reporting on sustainability issues.
Dr. Abubakre stressed the pivotal role of the media in shaping public opinion and influencing policy decisions, asserting that the media wields significant power to drive positive change by shedding light on sustainability challenges and solutions, thereby mobilizing individuals, organizations, and governments toward a more sustainable future.
In his paper titled “Sustainability in Contemporary Times,” Dr. Abubakre presented a comprehensive overview of the pressing sustainability issues facing society today.
He highlighted the urgent need for collective action and underscored the media’s responsibility in facilitating informed discussions and raising awareness.
“Media outlets have a crucial role to play in ensuring society is well-protected by reporting sustainability issues in a fair and justifiable manner.
“By providing accurate information and holding the powerful accountable, the media can act as a catalyst for change, fostering public engagement and driving sustainable practices.”
Dr Abubakre further emphasized the importance of balanced and unbiased reporting, urging journalists to avoid sensationalism and maintain the highest ethical standards.
He emphasized the need to present both the challenges and potential solutions to sustainability issues, equipping the public with the knowledge and tools necessary to make informed decisions and take appropriate action.
He commended the Dangote Group for sponsoring the workshop which he says will enhance environmental journalism and promote awareness of sustainable development.
Participants commended Dr. Abubakre’s thought-provoking address, acknowledging the significance of responsible journalism in effecting positive change in society.
By Dare Akogun
